Co-artistic director (singer and producer)
Isabella Leifsdottir, is the chairman of the board of Folk Opera Iceland which since it was funded in 2011 has produced two full operas, including #echochamber by Michael Betteridge with Tjarnarbio theatre in Reykjavik. The other full production was La Serva Padrona which FOI had arranged for 2 singers, an actor and classical guitar. That piece toured all over Iceland from 2012 through 2013, focusing on venues where we would reach out to people who would otherwise not go to opera. FOI has also produced various concerts and pop-up events in Iceland. Isabella has many years of experience in project management and marketing both within and outside the classical music scene. She worked as Content Manager for WOW air for 2 years, but has since 2014 freelanced and apart from producing #echochamber has produced recitals for the singer group Valkyrjurnar, worked on social media and web marketing for a few companies including Sendiráðið (which make websites for major Icelandic companies such as Húsasmiðjan, World Class and other, see sendiradid.is). She has also been on the board of the artist's association LITKA and as the chairman of the board in 2017-2018 was the project manager of three large collaborative art exhibitions in Reykjavik.